You only need to type the word "dating" in any online search engine to discover that high-tech matchmaking has become a big-time e-business-1,166 pages worth of related Web sites on Yahoo alone.
When the concept of pre-Internet "computer dating" first cropped up in the `70s, the idea of putting the mysteriously complicated mechanics of love in the hands of artificial intelligence seemed both spooky and questionable. But now it's clear many singles are willing to give it a try.
"The closer (we got) to Valentine's Day, the more profiles (we had) posted and the more members we get joining," says Karen Smith, the marketing manager for Ebony.com, a Dallas-based "online African-American singles community." At just barely a year old, Ebony.com already has about 1,400 members, 9,400 posted profiles, one marriage to its credit and another in the works, Smith says.
Like most dating sites, there are free services provided, which allow you to post a profile and photo. But to receive e-mail and communicate with potential mates, you'll have to subscribe, and that adds up to about $17-$20 a month or around $100 a year for discounted annual subscriptions.
Sites range from large national organizations such as Americansingles.com, Match.com or Date.com-the latter boasting more than 1 million users worldwide-to regionalized city and community sites such as TexasMatch.com, which caters exclusively to the Lone Star dating scene. All of the major sites break down their membership by geographic area.
Signing up involves giving some basic personal information that allows members to seek out potential partners based on a variety of criteria.
Gender, sexual orientation, location and age are the big parameters, of course, but you can narrow down the field by hair and eye color, body type, height and weight, ethnicity, religion, occupation, education level, income, smoking and drinking habits and previous marital status. Some sites even go into greater detail about bedroom preferences.
But most sites are quick to point out that they aren't designed entirely for romantic purposes.
"It's a chance to go on at 2 a.m. and just chat with someone," Smith says. "Before, people who frequented these sites were viewed as being desperate. But we're so busy these days, and this is just a different way for busy professionals to find someone.
"We've moved from the club to online singles," Smith says, and then adds with a laugh, "And online, you can also get rid of someone a lot easier."
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